Email marketing is one of the go-to marketing channels. It’s the most effective way of connecting with your prospects and turning them into customers.

Some of you think that email marketing has died or maybe curious to know, Is it still dying or growing?

A successful email marketing strategy is more than a tactic.

More than 300billions emails sent and received worldwide and this figure is expected to reach around 3.5billions by the end of 2023.
The email marketing strategies have got changed over time what worked 5 years ago, now no longer works, Although, it doesn’t mean that email marketing won’t work. In fact, it’s still the key player to any marketing strategy.
Well, Let’s talk about some of the email marketing strategies which help you to skyrocket your email marketing

Here, we will talk about the best email marketing strategies you can use for your business results

Email Marketing strategy Step1: Set Your Email Marketing Goals

• increase customer engagement
• Raise loyalty
• Maximize ROI
• Maintain Relationship with your clients

Email Marketing strategy Step 2: Build your email subscribers

For building your email subscribers you can use a tactic called “LEAD MAGNET (ALSO KNOWN AS “ OPTIN BRIBE) is something free item or service you are giving away in exchange for an email address here’s the only purpose is to gathering contact details of your prospects.

Some of the examples are:

• Free E-books
• A cheat sheet of tips or resources
• White papers or case studies
• A webinar
• Free trials or samples
• A free consultation
• Quizzes or a self-assessment
• A coupon

Email Marketing Step 3: Use personalization in email subject lines

Here’s the question, Will your customer or potential customer open your mail?


Subject lines are important because it is the first impression someone gets from your brand and it becomes more important when you are sending them the first time. your job is to make your subject line stand out.

It’s not like “dear valued customer” but “dear, Akash”

Jeff bezzos, Amazon’s CEO is an email marketing mastermind. Because he understands the value of email whether it is for sales, complaints recommendations, etc.

Email Marketing Strategy Step 4: Provide Great Content

Once you know the purpose of every email you are sending. You can write the copy that will engage your list by considering your audience’s expectations. Provide the type of content that they will find useful

The first follow-up email is so crucial to the success of your email marketing efforts.

If you promise to send one email per week and instead send them daily, then you’re setting yourself up for failure.
On the contrary, if someone is expecting daily updates or critical product updates and you don’t deliver, then they are likely to be just as upset in that case, too.

This is why the first follow-up email is so crucial to the success of your email marketing efforts.

Email Marketing Strategy Step 5: Segment Your Subscribers

This is the technique that email marketers use to send highly targeted emails by dividing their list up into smaller groups. The ultimate purpose of segmentation is to send your customers more valuable mails which they are looking for. 


This superb technique will also help you for improving your email Open rates, Boosts your click-through rate, and also helps decrease your unsubscriber rates.

Let me give you an example of my own email marketing campaigns.

I recently sent out two email marketing campaigns. Both campaigns had the same subject line and the same content.
The first campaign was sent to our non-segmented email list, while the second was sent to our segmented list (segmented by interest).

The first non-segmented email earned an impressive 44 % open rate and a 4.9% click-through rate.

However, the segmented email campaign earned an 89% open rate and a 35% Click Through Rate.


Now, The question is how do you segment your email subscribers? Here are a few examples

You can segment your subscribers based on their

Interest
Preference
New subscribers
Location
Inactivity
Lead magnet
Cart abandonment

And Make your email marketing shine.

Email Marketing Strategy Step 6: Send Mobile-Friendly Emails

Why are mobile-friendly emails so important?

what do you do when you wake up in the morning?

I’m guessing you have your phone next to your bed and maybe the first thing you do in the morning is checking your phone calls, messages, or check emails.

well, you are not the only one 50% of us do this.

Although, It is hard to track reliable statistics. According to a poll, 40% of people agreed that they check their email between 6 to 20 times per day.

Email marketing strategy: Tips:

1. Create a Short Subject line.
2. Use pre-header text.
3. using a single-column template.
4. Keep your copy concise.
5. Test on multiple mobile devices.
6. Keep CTAs center.
7. use a large font size (ideally 13-14pixels).

Email Marketing Strategy Step 7: Add Urgency to your email

This is one of the best email marketing strategies, showing some urgency to act, Through this technique, you can convert more subscribers into customers.

Urgency is the key feature of the human brain. brands like amazon use urgency a lot.

Email Marketing Strategy Step 8: Improve Your Email Open Rates

This is one of the important parts of email marketing strategy. There are several factors that play a vital role in email open rates, Let’s look at some of the factors:

Conclusion:

• Write To One Person
  It’s natural to think about thousands of people who are about to recieve your next mail.
  you should always try to write your mail as if you’re speaking to an individual person with a personal subject line and personalized message.
  You will also have to understand their problems, desires, values, likes and their dislikes.
  
• Make Your Subject Line Stand Out
  Hubspot suggests that one should use roughly 50 characters maximum in their headline. keep your headline clear and concise.
  Short and to the point so people can easily understand what your mail is all about.
  you can also get some help of free tools
  
• Always Write Amazing Content
  The content of your email plays an important role in your open rate Otherwise you just think about it if your subscriber is displeased with what they got in your email
  
  Are They Going to open your mail again?
  
  Make it awesome and always try to keep your subscribers happy with your great content.
  
  Make sure your subscriber are happy with your email.
  
• Perfect Your Timing
  Content is not the single most important factor in email marketing
  
  There are other elements too that must be considered for a successful email marketing
  
  One of these is timing
  
  According to a study people tend to read emails via mobile devices more heavily during the weekend than the week, while the reverse is true when it comes to using desktop email clients.
  
  

Email marketing remains the best medium to reach your prospects and convert them into customers.
it is fully grown and well-used tactic that helps you to achieve your business goals effectively.
It also can be your primary tool for generating returns on investemnet.

Thanks for reading.